The Business of Luxury Jewellery
Practical knowledge. International perspective.
Real business experience.
16-Week Practical Jewellery Business Programme
Michel Germani is offering his 50 years of experience and career in the jewellery industry to pass on to the next generation, in a five-month course to learn how to open and run a store with confidence.
All the theory in the world does not give you the know-how to start your own business. Here is the chance to learn first-hand all the practical knowledge.
Learn the knowledge behind a real jewellery business.
The Germani Jewellery Academy has been developed from 50 years of hands-on international jewellery experience. It brings together the practical knowledge, commercial understanding and judgement required to understand how a jewellery business actually works.
Knowledge Once Kept Within the Family
Traditionally, this kind of knowledge has been passed from parents to children through generations of established family businesses. The skills, experience, commercial understanding and closely guarded secrets of the jewellery trade were often kept within the family and handed from one generation to the next.
The Academy opens that practical knowledge to a new generation of students who want to build their own future in jewellery.
No University Degree Required
You do not need a university degree to attend the Academy. This is not about collecting qualifications to hang on a wall. It is about gaining practical knowledge, real-world skills and the confidence to take greater control of your own career, make informed choices and work towards the future and lifestyle you want to create.
Learn first-hand what it takes to become a jewellery store owner and operator - practical knowledge that cannot be gained through theory alone.
From jewellery knowledge to retail success.
Diamonds & Gemstones
Quality, grading, identification, value, certificates, natural and laboratory-grown diamonds, gemstones, pearls and opals.
Buying & Sourcing
Local and international suppliers, manufacturers, trade fairs, auctions, purchasing methods, importing and merchandise selection.
Luxury Selling
Professional selling, communication, trust, client follow-up, VIP engagement and building long-term customer relationships.
Jewellery Manufacturing
Design, CAD, 3D printing, casting, handmade jewellery, polishing, workshop operations and local or overseas production.
Retail Business
Location, leases, fit-out, pricing, margins, merchandising, inventory, staffing, overheads, profitability and daily operations.
Branding & Marketing
Brand identity, positioning, packaging, websites, social media, promotions, launches, events and business growth.
16
Weeks
6
Core areas
1
Business perspective
International perspective: the programme draws on direct jewellery experience across markets including Los Angeles, Antwerp, Geneva, Riyadh, Lebanon, Morocco, Basel, Vicenza, Tokyo, Hong Kong, China and Sydney.
For students who want more control over where their career can lead.
The Academy is designed for people interested in jewellery, luxury retail, entrepreneurship and business ownership - whether you are beginning your career or changing direction.
- University students
- Graduates
- International students
- Entrepreneurs
- Luxury-retail professionals
- Career changers
- Future jewellery business owners
An International Classroom
Students from Australia, the United States, Europe, Japan, China and other international markets can bring different perspectives to the same practical goal: understanding how to build, manage and grow a jewellery business.
Founding Intake - Sydney
Request the full prospectus and register your interest.
The prospectus is also available in العربية (Arabic), Français, Italiano and 日本語 (Japanese).
Academy postcard: English · 中文 (Chinese)
Michel Germani
+61 420 205 096
michelgermani@me.com
204 Clarence St, Sydney NSW 2000, Australia
www.germanijewellery.com
Download this introduction (PDF, 4 pages)
© 2026 Michel Germani trading as Germani Jewellery Academy. All rights reserved.