Academy Prospectus | Germani Jewellery Academy

Academy Overview

A Practical Education in Jewellery Retail

The Germani Jewellery Academy has been developed from 50 years of hands-on experience across the international jewellery industry. The programme brings together practical retail knowledge, commercial understanding and the professional skills required to build and operate a successful jewellery business.

More Than Jewellery Knowledge

Traditional education can provide theory. Successful retail requires the ability to apply knowledge in the real world. This programme connects the jewellery product with the commercial disciplines behind a successful retail operation: buying, pricing, merchandising, sales, customer service, marketing, staffing and business management.

50 Years

of industry experience

20+ Stores

established and operated in Sydney

International

experience across major jewellery markets

“Knowledge creates confidence. Practical experience turns confidence into capability.”

Who Is This Programme For?

The Academy is suited to aspiring jewellery business owners, retail professionals, salespeople, entrepreneurs, managers and anyone seeking a practical understanding of how a jewellery retail business operates.

What You Will Learn

Jewellery Industry Knowledge

Understand the journey from design and manufacturing through sourcing, wholesale and retail.

Diamonds & Gemstones

Build practical knowledge of quality, characteristics, identification and value.

Buying & Pricing

Learn the principles of merchandise selection, pricing, margins and informed purchasing.

Display & Merchandising

Create attractive presentations and use merchandise strategically to support sales.

Sales & Customer Service

Develop professional selling techniques, trust-building and relationship skills.

Marketing & Promotion

Explore practical approaches to advertising, events, seminars, promotions and relationship marketing.

Retail Store Operations

Understand the systems and daily disciplines required to run an efficient jewellery store.

People & Business Management

Learn how to structure responsibilities, recruit support and focus on managing the business - not every task.

The objective is not simply to know more about jewellery. It is to understand how knowledge, service and sound commercial decisions work together to create a sustainable retail business.

International Experience

Learn From International Experience

The Academy is informed by direct experience across major jewellery centres and markets, providing students with a broader understanding of the industry and the realities of jewellery commerce.

Los Angeles

Jewellery study and industry development

Antwerp

Diamond purchasing and international trading

Geneva

Experience with the Geneva Freeport

Riyadh

Jewellery retail operations

Lebanon

Manufacturing and retail

Morocco

Wholesale and retail operations

Basel • Vicenza

International jewellery trade fairs

Tokyo • Hong Kong • Shenzhen • Guangzhou

International sourcing and trade exposure

Business Ownership Mindset

A successful owner does not need to perform every task personally. Students are introduced to the importance of systems, procedures, delegation and specialist support - including valuers, repair specialists, manufacturers, gemstone and diamond specialists, marketing professionals and recruitment services.

The long-term objective is to build a business that can operate professionally, serve customers consistently and create opportunities for sustainable growth.

Business & Brand

Your Business. Your Brand. Your Future.

The principles taught by the Academy can support a range of business models, whether you plan to operate under your own name, develop a private brand, build an online jewellery business or work with an established brand or licence.

A Flexible, Practical Programme

The core programme is designed as a 16-week learning journey, with scope to tailor aspects of the learning experience to individual goals, experience and areas of interest.

Specialist Areas

Jewellery Design & Manufacturing
Wholesale Jewellery
Online Jewellery Sales
Jewellery Valuation
Diamond & Gemstone Identification
Display & Merchandising
Luxury Goods & Watches
Fashion Accessories & Jewellery
Other Retail Service Businesses

Continuing Support

Where appropriate, guidance can extend beyond the learning programme into the practical process of establishing and developing a retail operation, including identifying suitable staff, advertising positions and working with recruitment.

The Result

A stronger understanding of the jewellery industry, greater confidence in retail decision-making and a practical foundation for building your own future in jewellery.

Programme Structure

Jewellery Business & Industry Programme

A practical 16-week pathway from jewellery knowledge to business confidence
A comprehensive programme covering jewellery knowledge, retail operations, manufacturing, buying and selling, gemmology, branding and business awareness.

The Journey

Jewellery Knowledge

Weeks 1-4

Retail Operations

Weeks 5-7

Manufacturing

Weeks 8-10

Buying & Selling

Weeks 11-12

Gemmology

Weeks 13-14

Branding & Awareness

Weeks 15-16

The programme develops practical understanding, commercial awareness and confidence to participate in the jewellery industry, establish a jewellery business, or strengthen an existing operation.

16 Weeks • 6 Course Areas • One Integrated Business Perspective

Course Programme

The Six Course Areas

01 - Jewellery Knowledge

Weeks 1-4

Build a strong foundation in jewellery products, the industry, valuation, retail presentation and essential business fundamentals.

Industry & Product Knowledge

Design, manufacturing, wholesale, distribution and retail
Silver, gold and fashion jewellery
Cubic zirconia and stainless-steel jewellery
Diamonds, gemstones, opals, pearls, beads and carvings
Engagement rings, vintage and antique jewellery
Related luxury and fashion products

Valuation & Pricing

Gold, diamond and gemstone pricing
Jewellery pricing and margins
Wholesale and retail pricing
Insurance and independent valuations
Diamond and gemstone certificates
Auction prices and market values

Retail Confidence

Product knowledge and confident presentation
Client relationships and follow-up
Merchandising, packaging and display
Advertising, promotion, catalogues and social media
Guarantees, returns, cleaning and after-sales services

Business Fundamentals

Stock lists and inventory
GST, tax and refunds
Profit and loss
Wages and director’s loan accounts
Accounting systems and software

02 - Retail Operations

Weeks 5-7

Explore what it takes to establish, operate and grow a jewellery retail business - from location and fit-out through to people, marketing and financial management.

Establishing the Store

Selecting a location and obtaining a lease
Shop design, fittings and fit-out
Local and overseas stock sourcing
Purchasing, importing and pricing merchandise
Inventory and accounting systems
Understanding margins and overheads
Recruiting and developing the right team

Marketing & Launch

Advertising and promotion
Store launches and events
Brand ambassadors
Creating your own brand
Complementary product lines: watches, perfume, fashion accessories, handbags and leather goods
Selling other brands and operating under licence

Business & Financial Management

Profit and loss, GST and BAS
Insurance and security
Wages and financial management
Business planning and financial projections
Comparing jewellery and luxury retail business models
Understanding overheads, margins and profitability

Expansion

Explore opportunities to develop additional stores and extend operations locally and overseas.

03 - Manufacturing

Weeks 8-10

Understand the journey from jewellery concept to finished product, and explore the foundations of a workshop or vertically integrated operation.

Design & Production

Jewellery design and CAD
3D printing and casting
Handmade jewellery
Polishing and rhodium finishing
Gold chains and gold stamping
Solid versus hollow construction
Local and overseas manufacturing

Workshop Management

Employing experienced jewellers and trainees
Employment versus subcontracting
Purchasing manufacturing equipment
New and second-hand equipment
Establishing or acquiring a workshop or factory
Using trade fairs to source equipment and opportunities

Commercial Manufacturing

Supply your own stores
Wholesale to other retailers
Local and overseas trade fairs
Import and export
Government export grants
Develop an A-to-Z vertically integrated operation

Tools & Equipment Covered

10x loupe and microscope
Tweezers and gold testing equipment
Master stones
Specific gravity testing unit
Fluorescence unit and spectroscope
Gold and gemstone scales
Diamond tester

04 - Buying & Selling

Weeks 11-12

Develop practical approaches to sourcing jewellery and building confident, relationship-based sales.

Buying & Sourcing

Manufacture in-house or subcontract
Buy from local and overseas wholesalers
Source from factories and trade fairs
Purchase through auctions and online platforms
Buy on credit or consignment
Import goods and understand duties and taxes
Purchase semi-finished products
Understand supplier and return policies

Selling with Confidence

Product knowledge and self-confidence
Self-awareness and communication
Understanding different customer personalities
Building long-term client relationships
Customer follow-up and VIP engagement
Free cleaning, repairs and valuations
Social media product launches
Influencers, models and brand ambassadors

The Client Experience: combine strong product knowledge with professional presentation, packaging and personalised service to create lasting client relationships.

05 - Gemmology

Weeks 13-14

Develop practical knowledge of diamonds and gemstones, including identification, grading, buying and sourcing.

Diamonds

The Four Cs: Colour, Clarity, Carat and Cut
Brilliant and old-cut diamonds
Diamond grading and buying
Natural and laboratory-grown diamonds
Natural fancy-colour and pink diamonds
Local and international sourcing
Wholesalers, trade organisations and auction houses
Online diamond purchasing

Gemstone Identification & Buying

Ruby, sapphire and emerald
Aquamarine and tourmaline
Garnet, amethyst and peridot
Onyx, lapis lazuli and jade
Pearls and opals
Beads and carvings
High-end and semi-precious gemstones
Synthetic stones

Jewellery & Gemstone Sourcing

Locally and internationally manufactured jewellery
Buying from second-hand sources
Online sourcing
Guarantees and return policies
Exploring gemstones as potential investments

06 - Branding & Awareness

Weeks 15-16

Build a distinctive brand, understand modern marketing channels and develop the leadership awareness required to grow a jewellery business.

Build the Brand

Create and develop your own brand
Sell under licence
Offer complementary brands
Build an integrated jewellery and luxury business
Brand identity and market position
Packaging and presentation
Store location, design and fit-out
Department stores, shopping centres, street-front and shop-in-shop opportunities

Marketing & Growth

Website and social media
Digital and promotional platforms
Media and television advertising
Outdoor advertising and signage
Events, launches and VIP activities
Celebrity and brand ambassadors
Sponsorship, charity and community involvement

Self-Awareness & Business Leadership

Personal motivation and continuous improvement
Understanding different personality categories
Building confidence and business awareness
Ongoing knowledge and training
Attracting the right staff and partners
Working on the business - not only in the business
Leadership, communication and community

Course Outcome

By completing the programme, students will develop a broad understanding of the jewellery business - from product knowledge and gemmology through to sourcing, manufacturing, retailing, marketing, branding and business management.

The aim is to provide the knowledge and confidence to work within the jewellery industry, establish a jewellery business, or develop an existing operation into a stronger and more integrated business.

Knowledge

Understand products, processes and the wider industry.

Confidence

Make informed retail and commercial decisions.

Commercial Awareness

Connect jewellery expertise with sound business management.

A practical foundation for the next generation of jewellery retail professionals and business owners.

Course Investment & Enrolment

A premium, small-cohort learning experience designed to provide practical guidance, commercial understanding and direct exposure to real-world jewellery business experience.

Programme Fees

Format	Tuition	Positioning
Private 1-to-1	AUD $45,000	Maximum individual access and personalised guidance.
2-4 Students	AUD $30,000 pp	Boutique cohort with extensive direct interaction.
5-10 Students	AUD $22,500 pp	Standard small-cohort tuition.
Founding Intake	AUD $19,500 pp	First 5-10 student intake only - introductory launch fee.

Payment Options

Pay in Full

Pay the full tuition prior to course commencement.

Instalment Plan

20% enrolment deposit, followed by four equal monthly instalments of 20% each.

Founding Intake Payment Example

AUD $3,900 deposit + 4 monthly payments of AUD $3,900 = AUD $19,500 total tuition.

Tuition & Enrolment Details

What Your Tuition Includes

The complete 16-week programme across all six integrated course areas
Course notes, learning materials and practical industry examples
Direct guidance, discussion and feedback throughout the programme
A small-cohort learning environment designed for meaningful interaction

Important Enrolment Information

All fees are stated in Australian dollars. Places are limited to preserve the small-cohort format.
A place is secured once the enrolment deposit is received. Cancellation and refund conditions will be set out in the enrolment agreement.
Any applicable taxes, external certifications, travel or third-party specialist costs will be confirmed separately where relevant.

Small cohorts are intentionally maintained to preserve direct access, discussion and personalised guidance throughout the programme.

Optional Tools & Equipment

Optional Professional Tools & Equipment

Students may choose to purchase a recommended selection of jewellery tools and equipment for use during the programme and for their future professional work.

Optional Student Equipment Package

Recommended Core Items

10x loupe
Tweezers
Jewellery and gemstone scales
Diamond tester

Additional Options

Gold testing equipment
Selected gemstone testing tools
Practical hand tools where appropriate
Other recommended items based on the student’s goals

Tools and equipment are not included in the course tuition and are entirely optional. Recommended equipment packages and individual item pricing will be provided separately. Students who already own suitable equipment are not required to purchase additional items.

Start Your Journey

Germani Jewellery Academy

Professional Training • Practical Knowledge • Business Confidence

Founding Intake - Sydney
Request the full prospectus and register your interest.

204 Clarence St • Sydney NSW 2000 • Australia
Michel +61 420 205 096
michelgermani@me.com
www.germanijewellery.com

The prospectus is also available in العربية (Arabic), Français, Italiano and 日本語 (Japanese).

© 2026 Germani Jewellery Academy. All rights reserved.
No part of this publication may be reproduced, distributed, transmitted, or used for commercial purposes without prior written permission from Germani Jewellery Academy.

The Prospectus